WezaBet’s 300% Extra Bonus Raises Questions Over Aggressive Marketing to Kenya’s Young Punters

By Milton Were Kenya’s betting industry has discovered that one of the easiest ways to capture attention online is to attach an enormous percentage to a promotion, turn it into a hashtag and push it repeatedly across social media. WezaBet’s latest “300% Extra Bonus” campaign provides a perfect example of why Kenyan consumers particularly younger adults drawn to online betting…