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Wednesday, 4 November 2026
Inspire.News

Unveiling truth, one story at a time

Brand & press kit

Everything you need to show Inspire News correctly: logos, colours, type and a few simple rules.

Download the full kit (.zip)

Inspire News stacked logo on paper
Inspire News stacked logo on ink

The Spark

Our symbol is the red full stop from the Inspire.News wordmark, with rays bursting out of it: a story breaking, and the moment something becomes clear. The red dot is always the centre of attention. The rays are ink on light backgrounds and paper on dark ones.

Logo files

Use SVG wherever you can; it stays sharp at any size. The PNGs have transparent backgrounds.

Logo Primary lockup for light backgrounds SVGPNG
Logo — reversed For dark backgrounds and photos SVGPNG
Stacked logo Square spaces, posters, title cards SVGPNG
Stacked — reversed Square spaces on dark SVGPNG
App mark App icon, avatars, favicons SVGPNG
App mark — light When the ink tile clashes SVGPNG
Symbol The Spark without a tile, on light SVGPNG
Symbol — reversed The Spark without a tile, on dark SVGPNG
Wordmark Where the symbol is already shown SVGPNG
Wordmark — reversed Wordmark on dark SVGPNG
Social share image 1200 × 630, used when a page has no photo PNGAvatar 400 px

Colour

A newspaper palette: warm ink on paper, with one red used sparingly. Red marks the brand and the most important action on a screen, never long text.

Ink#16130FText, the app tile, dark backgrounds
Paper#FBFAF7Page background, reversed type
Masthead red#B3201FThe dot, links and accents on light
Signal red#EF5A4FThe dot and accents on dark
Ink 2#3F3A33Secondary text
Rule#E3DFD6Dividers and borders

Typography

Two families, both free from Google Fonts.

Headlines & wordmark

Newsreader

Bold (700) for headlines and the wordmark, regular and italic for standfirsts and quotes. Tight tracking (−2%) at display sizes.

Interface & labels

Inter

Regular to semibold for body text, navigation, buttons and data. Uppercase with wide tracking for small labels and the tagline.

Using the logo

Leave clear space around the logo at least as wide as the red dot. Show the horizontal logo at least 120 px wide, and the symbol at least 16 px. Below 32 px, use the favicon files; they have four bolder rays so they stay sharp.

Do

  • Use the files from this page as they are.
  • Put the ink-tile mark or reversed logo on photos and busy backgrounds.
  • Keep the dot red: Masthead red on light, Signal red on dark.
  • Credit us as “Inspire News” in running text.

Don't

  • Recolour, stretch, outline or add shadows to the logo.
  • Rotate the Spark or change the number of rays.
  • Retype the wordmark in another font.
  • Use the red for large areas or for body text.

Press enquiries

For interviews, partnerships or permission questions, contact us.