Virgin Group CEO scrolls TikTok daily to keep up with Gen Z: ‘The zeitgeist is not with people in their 50s’

From Fortune 13 Sep 2026, 11:19 UTC 1 min read

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Josh Bayliss, CEO of Richard Branson’s Virgin Group, actively uses TikTok—with the goal of staying ahead of Gen Z trends that could shape his businesses.

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Virgin Group CEO scrolls TikTok daily to keep up with Gen Z: ‘The zeitgeist is not with people in their 50s’

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