The ex-CEO of the agency behind ‘Jerry Maguire’ says NIL is still the Wild West—and parents are part of the problem
College athletes became paid players and brand spokespeople almost overnight. Meltzer argues they still lack a framework and trustworthy advocates, even as Congress and the Big Ten move to impose order.
Full story
Read the full story at Fortune ↗
Continue reading this story on Fortune, the publisher that reported it.
AI tools
Written by AI from the article text. It can make mistakes; check the original story.
