Gen Z is ditching the family SUV for the humble sedan U.S. carmakers gave up on. Now, Ford and GM are reconsidering

From Fortune 2 Nov 2026, 01:43 UTC 1 min read

Eight of Gen Z’s 10 most commonly driven models are sedans, new data shows. Affordability is a big reason, and Ford and GM, which abandoned the segment, are reconsidering.

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Gen Z is ditching the family SUV for the humble sedan U.S. carmakers gave up on. Now, Ford and GM are reconsidering

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