Scotland's Outlander sites attract twice as many visitors as screen tourism grows

Over the last decade, Outlander has become a beacon for Scottish tourism, drawing an influx of visitors to its filming sites. In 2023, spending on screen tourism in Scotland soared to £161.4 million. Popular locations like Blackness Castle have witnessed a surge in attendance, more than doubling since the show’s debut. The excitement ramped up further with the August 2025…