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Wednesday, 4 November 2026
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‘Wellness is on the ballot’: Why did so many pilates studios tell me to vote in the midterms?

‘Wellness is on the ballot’: Why did so many pilates studios tell me to vote in the midterms?
Image: The Guardian - Technology

Owners of pilates and yoga studios in the US got political and encouraged their followers to vote on social mediaYour local pilates instructors only want you to do two things: breathe through your side-planks and vote.In the days leading up to the US midterm elections, a wave of posts from fitness and wellness accounts blanketed Instagram, eschewing their typical messaging…

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