Digital brands, premium FMCG to drive ITC's growth ambitions

Amid challenges in its cigarettes business, ITC is focusing on expanding its non-cigarette offerings. The FMCG segment has shown significant growth, leading to an improved product mix and margins. Digital-first brands such as Yoga Bar and Prasuma have also reported strong revenue increases. The paperboard and agri businesses are benefiting from rising demand and exports of value-added products.