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Coffee giant Dutch Bros made all of its executives, including the CEO, do a two-week bootcamp where they learned how to pour drinks and run stores

Coffee giant Dutch Bros made all of its executives, including the CEO, do a two-week bootcamp where they learned how to pour drinks and run stores
Image: Fortune

Dutch Bros CEO Christine Barone and senior leaders have to complete six shifts of hands-on shop training, sharpening their hospitality skills and perfecting drinks.

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