From a failed crop to ₹44 lakh in sales: Mumbai businessman built a strawberry farm in Mahabaleshwar

After the demonetisation hit his land business hard, Ketan Sodha turned to strawberry farming. Despite initial hurdles, he adopted soilless cultivation techniques that boosted his yields significantly. His farm is now thriving with impressive sales figures. Looking ahead, Sodha aims to establish a larger facility to ramp up production and make strawberries available beyond the usual market seasons.