Training facilities are becoming women’s sports’ next sponsorship engine, Populous report finds

Professional women’s sports have entered a new era. A state-of-the-art training facility is now necessary for franchises to attract the best players and staff and survive in a fiercely competitive landscape. According to a white paper that global design firm Populous and advisory firm Comeback Ventures will release Thursday, companies are reimagining what sponsoring these facilities looks like. For Denver…