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Friday, 13 November 2026

How Novig became the third biggest prediction market site despite launching only months ago

From Fortune 13 Nov 2026, 08:00 UTC 1 min read

How Novig became the third biggest prediction market site despite launching only months ago — Image: Fortune

Aided by a Sydney Sweeney ad, Novig’s monthly volume jumped 80% to $1.8 billion. What would it take to catch Kalshi?

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