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From Gen X to Gen Z, ‘unicorn game’ GTA VI’s multigenerational pull is a threat to Hollywood’s holiday blockbusters

From Gen X to Gen Z, ‘unicorn game’ GTA VI’s multigenerational pull is a threat to Hollywood’s holiday blockbusters
Image: Fortune

Thirteen years after GTA V, GTA VI arrives with more than $1 billion in sales already booked and a gaming calendar cleared for it.

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